Tuesday, April 24, 2007

Chinese permits for digital magazines

China is drafting a new licensing rule for online magazines that will require digital publications produced in the country to obtain a license from the government before publishing, China Business News reports.

Online magazines have gained fast popularity in China in recent times, and it is estimated that there are a few hundred such digital magazines with total viewing figures of close to 40 million.

One of the latest online magazines in China is run by popular movie star Xu Jinglei. The first issue of her fortnightly online magazine, expected to make a vast advertising income, was published earlier this month. Ms. Xu has recruited a group of popular Chinese writers to write for the magazine.

Most of China’s current online magazines have not obtained publication permits from authorities before making content available online. But things are set to change with new regulations to be put into place in the near future.

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